Pretty, fun and comfortable, 3 words to define BOHO but also it’s creator and designer, Rania Tueni… Comfortable! I can assure you, they’ve been tested and approved by the most difficult woman when it comes to buying shoes (Me )
Rania grew up in an artistic family, surrounded by beauty and esthetics, she then decided to work in the marketing world, a world where she found she could test her limits and play with details… Soon after it, she got married, and… Listen to this fun story…
Boho was created out of Love, and passion… Like many girls she used to collect all her pocket money to spend it on shoes. This is not unique especially for many of us that work in fashion. However, Rania, for her wedding, decided to distribute flats at her wedding thinking that a lot of Lebanese women will find it annoying to walk in heels in Italy’s tiny old roads (that’s where the wedding was). And apparently women never wore their heels again that night… Short after this, BOHO was born! =)
Also, Rania designs and produces all her shoes from scratch in Lebanon. She said she enjoys working with Lebanese artists and guiding them through the process. Lebanese artisans are not only very dedicated but very talented and meticulous. She loves showing them her world made out of elegance and art. She enjoys contemplating gypsies as much as she loves watching active women walking down the posh streets of the different cities.
I promise you to be back with many more BOHO stories but for now I have to get back to work…